As internet becomes the way of life today, every business needs to have a strong online presence. There is hardly any business today that does not have a website to showcase itself on the internet. But it is not only just about being present; it is about being visible to the potential customers. You have to make sure that the customers are able to find you through various online channels. Having a sound digital marketing strategy is critical because it ensures that your brand has an impressive presence and good reach. However, it requires extensive expertise to create one that brings results. Here are the key elements of a successful digital strategy:
SEO For Visibility
Search Engine Optimization can be rightly termed as the lifeline of a digital marketing plan. It is where everything starts as it targets the right keywords to take the business website on the top search ranking. The technique not only drives traffic for the business but also enhances the brand’s visibility by opening it up to the users. It is capable of bringing a high ROI for the business because of its affordability and effectiveness.
Social For Reach
Another element that takes the online marketing strategy to the next level is social media marketing. As the name suggests, it leverages the power of social media to build the business brand and extend its reach. Customers flock the social channels such as Facebook, Twitter, Instagram and LinkedIn and a business needs to be visible across them. Social media marketing takes the business there and promotes propagation through social sharing.
Content For Engagement
Long before the advent of the internet, storytelling was the mainstay of selling and it still is. This is where content marketing steps in as a vital element of digital marketing. Customers are served engaging and informative content through blog posts and sites. It serves the purpose of engaging them to convert as well as building the brand value.
Email Marketing For Personalization
Buyers love gratification and the best way to gratify them is to follow a personalized approach. Email marketing is a targeted technique that involves sending direct mailers to the current and potential customers. The mails could tell them about the latest product launches and sales. You can even give them personalized discount coupons to entice them to shop at your site. This technique requires great expertise because you need to send the right message to the right customer at the right time.
Paid Advertising For Pushing Sales
Besides the aforementioned strategies that drive sales through engagement, paid advertising is an element that every business must have in their digital plan. Pay Per Click, Google Adwords, and Display ads are some forms of paid advertising that expert marketers like Bear Fox Marketing use.
A typical digital campaign is a mix and match of these elements. Everything boils down to results when it comes to considering the proportion in which each of these elements is used. Therefore, you must be willing to assess the efficacy of the campaign periodically and tweak it for improvement.
Bradley attended Boston University where he received a Bachelor’s degree in Economics and Political Science as well as a Master’s degree in Business Administration from Columbia University Graduate School of Business (currently attending). He loves to write about everything business related.