The fast and ever-growing world of eCommerce is gaining popularity. Many customers easily get distracted by the activity on the World Wide Web. For this reason, it is crucial to encourage them to complete the purchase. Incentivizing purchases is becoming a need. Otherwise, you will be redirecting shoppers to your competitor’s website.
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So, what strategies can brands use to optimize their sales?
Personalizing Voucher Codes
With customers shifting to online stores for shopping and the increasing discounts, it is imperative to offer deals that specifically cater to your consumer’s requirements. General discount codes do not appeal to all your consumers, so a vital strategy for businesses to use is customizing the discount codes and sending them through email. With increasing opportunities to personalize, shoppers online have higher expectations. Personalization, when paired with creative discount codes, makes a killer combination to attract customers to shop.
Shopping cart abandonment is a significant issue, mainly because customers are digitally informed about the best deals. This is especially true for mobile shoppers who can easily switch from one app to another for their shopping needs. It is a loss of revenue for carts that can be ordered. Businesses can use several tactics in the form of discount codes to encourage indecisive customers. When a shopper is given voucher codes, they feel like they have been given a special rate. It is particularly true when these codes are received via email. You should send reminders to customers with special offers. These can include “complete order within 30 mins and get 5% off”. Such discount offers will make the customer jump and encourage them to press checkout.
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Bradley attended Boston University where he received a Bachelor’s degree in Economics and Political Science as well as a Master’s degree in Business Administration from Columbia University Graduate School of Business (currently attending). He loves to write about everything business related.