There are many reasons why you may want to grow your online business. You may have started making sales and now want to increase your customer base, or you may have a great idea for a new product and want to get it out to an even wider audience. Whatever the reason, there are a few key things you need to remember.
First, what is your current customer base like? Are they male or female? What age are they? Where do they come from? You may not know the answers to all of these questions right now, but it’s important to find out. Why? Because this will affect how you promote your business. If your customers are generally young men, for example, then social media would probably be the best way to advertise your products or services. You should also find out where they live so that you can decide whether it’s worth spending money on different marketing techniques – if most of your customers are in America, you probably won’t make much money from marketing your product to the UK.
Once you know what your customers like, it’s time to think about how you can expand that audience. For example, if your customer base is mostly made up of women aged between 30 and 45, then take a look at Facebook; since more women tend to use this website. Or, if you find that most of your customers are young men aged between 16 and 25, then try posting links to your website on forums or social media sites popular with this age group.
The other thing you should consider when growing an online business is the product itself. What will appeal to a larger audience? Will it be better than what’s currently on the market? Is it something completely new? If so, you’ll need to consider how existing customers are going to respond. You may also enroll in a business and marketing course to improve your online business skills.
Bradley attended Boston University where he received a Bachelor’s degree in Economics and Political Science as well as a Master’s degree in Business Administration from Columbia University Graduate School of Business (currently attending). He loves to write about everything business related.