What is Optimizely Used For

Optimizely is a digital experience platform (DXP) that helps businesses optimise their websites and other digital touchpoints. If used correctly, DXP can make a massive difference in your business performance and revenue, mainly by improving customer experience.

Optimizely enables experimentation and personalisation to improve the key metrics of your business,  like conversions, engagement, and revenue. Here’s a breakdown of what Optimizely is used for. 

Key Uses of Optimizely

The uses for Optimizely depend on businesses’ needs and stages. However, the main ones are usually the same. Below, we will go into more detail on the key uses.

A/b and multivariate testing 

Optimizely has a history of offering one of the best experimental tools in the sector, beating competitors like Sitecore and Adobe each year. These tools allow you to test different versions of your website, app or other digital touchpoints to see which performs and gives the best experience.

At its core, a/b testing and multivariate testing are the same, as they both allow you to test different versions of your platform, the main difference is that multivariate testing allows more complex experimentation. 

With a/b, you can test one change at a time, like colour, font or text. You get to create and directly compare two versions of a webpage, and it provides insights into how your audience interacts with them. This allows you to make a decision on which version drives the best results.

Multivariate testing allows you to do more complex testing than a/b by comparing multiple elements and their combinations simultaneously. Which helps determine which combination of elements works best together rather than just testing individual changes with a/b testing.

By using these testing tools, you can refine your business’s digital presence, ensuring that every change made on the website or app is backed by data, leading to higher engagement, increased conversions, and improved user satisfaction.

Personalisation

Personalisation of your digital platform has become increasingly more important over the years as consumers have started to say that they are not receiving a personalised experience online. This is where Optimizely comes in.

Optimizely tools allow businesses to achieve the personalisation that the customers want by the creation of highly personalised content and recommendations at the page or compound level that target specific audiences based on user behaviour, demographics, and preferences.

Content Management 

Optimizely’s Content Management System (CMS) allows you to create, manage and optimise content easily. The user-friendly interface enables real-time content updates without relying on the developers; this allows marketing teams to quickly react to any market changes while keeping the content relevant. It also supports omnichannel publishing, which allows businesses to deliver consistent messaging across websites, mobile apps, emails, and other digital platforms. 

The use of Optimizely’s CMS leads to businesses enhancing their user experiences, boosting engagement, and driving higher conversions through data-driven content strategies.

Try Optimizely today

If you decide to give Optimizely a go, contact Opticentric today to get a free Optimizely demo and discover how you can level up your business’s digital presence by using the best industry tools and prices.